THE PAMPA COLLECTION

INTRODUCTION

“It is not the function of art to break down open doors but rather to open locked ones. But when the artist discovers new realities, he does not do so for himself alone; he does it also for others, for all those who want to know what sort of a world they live in, where they come from, and where they are going,” Ernst Fischer poses as a sign to understand, among other things, the possibility of an art collection. Thus, Colección Pampa is assembled based on a firm belief: art not only acts as a means for developing identity, but also possesses a transformative power, adept at having an impact on reality, and at the same time inviting us to think about identity issues and our relationship with the environment. Hence, the works that integrate Colección Pampa are vehicles of cultural, historical, and social expression that mirror present-day complexities.

To achieve this key purpose, there is a commitment to Argentine art that goes beyond the mere contemplation of artistic manifestations. There is a constant support for developing the artists and their production through rigorous management and sustained philanthropic backing. We know art has the potential to generate deep changes and, under this premise, we actively work on creating new audiences in order to expand their visibility and encourage their interaction with both local and international audiences.

One of Colección Pampa fundamental cornerstones is democratizing access to art. We believe that it is essential, it must be available in digital form and free of charge; this is how we allow a connection between people and visual arts from anywhere in the world.

On the one hand, the digital nature of the collection not only removes geographical and socioeconomic barriers, but also encourages new readings and critical insights. Technology allows expanding physical boundaries and enables more people to participate in the aesthetic and conceptual experience regardless of their location or social status. This way, the creation of new audiences is heightened, not only for the enjoyment of art, but also as a means for personal and collective insight and transformation.

On the other hand, this free access is not a mere tool for exposure: it is a commitment to the idea that art belongs to everyone, in line with this global and interactive era. A collection open to the world fosters a dynamic and contemporary dialogue about past and present, while allowing several interpretations and diverse perspectives.

Likewise, the Colección Pampa works´ preservation is a vital feature of this project; they are considered as living objects and related to interdisciplinary practices and reflections. By offering digital and free access, it strives not only for heritage preservation, but also to make it available and relevant for new generations.

The commitment to advocating and supporting Argentine art abroad is ironclad and consistent with the conviction that the art from our country has a powerful voice worthy of being heard globally. For this reason, there is a substantial effort to be done so that the works of Argentine artists reach the widest and most diverse audiences possible. The mission of promotion and international projection strengthens the presence of Argentine art in the world and consolidates it as a catalyst for cultural and social change. Likewise, Colección Pampa views management, support, and exposure of Argentine art as a continuous and constantly evolving undertaking to strengthen the artists´ reach to accomplish a prominent place on the global stage.

Alvaro Rufiner

EXECUTIVE DIRECTOR